Strykia

Twenty demos. Nothing shared but the method.

These are demonstrations, not client work. Eleven are invented businesses. For each one, I wrote a full fact sheet first, with prices, hours and customer doubts, as I would for you. Nine are unofficial concepts for real businesses and nonprofits in Massachusetts. I built them only from published facts, without the businesses’ involvement. Four of the twenty are five-page websites.

  • Demos 20
  • Five-page websites 4
  • Unofficial concepts 9
  • Shared layouts 0

Five-page websites 4 sites · 5 pages each

Small-site builds: home and four more pages each, built with React and shadcn components and served as plain pages. One is an invented hospital. Three are unofficial concepts for real places, a tree service, a poetry bookshop and a carousel, made without their involvement.

1440 px · desktop

North Shore Arborists

Tree service · Gloucester, Massachusetts · 5 pages

Unofficial concept for a real business. Not a client.
Built from
Thirty-three years on Cape Ann, two named partners, ten published credentials, and cranes up to 278 feet through Mayer Tree Service.
On the page
Herbarium sheets for every service, and a tabbed feature section where each technique gets its own plate.
Open the North Shore Arborists concept site (opens in a new tab)
1440 px · desktop

Ninebark Animal Emergency

24-hour veterinary ER · Madison, Wisconsin · 5 pages

Fictional business
Built from
A five-minute triage target, a $165 exam at any hour, and every price published, from X-rays to surgery.
On the page
A bedside monitor: an ECG that sweeps once, and the promises shown as monitor readouts.
Open the Ninebark demo site (opens in a new tab)
1440 px · desktop

Grolier Poetry Book Shop

Poetry bookshop · Cambridge, Massachusetts · 5 pages

Unofficial concept for a real business. Not a client.
Built from
Ninety-nine years on Plympton Street, the poets who came through the door, nine readings this season and a press of its own.
On the page
Every page is a printed spread with running heads and a folio, and the visiting poets stand on a shelf as book spines.
Open the Grolier concept site (opens in a new tab)
1440 px · desktop

Paragon Carousel

Historic carousel · Hull, Massachusetts · 5 pages

Unofficial concept for a real nonprofit. Not a client.
Built from
A 1928 Philadelphia Toboggan carousel with 66 wooden horses, $3 rides, $175 birthday parties and a horse-by-horse restoration.
On the page
The rounding board: green and gilt with mirror ovals, a ring that turns once for the 66 horses, and prices struck as wooden ride tokens.
Open the Paragon Carousel concept site (opens in a new tab)

Concepts for real businesses 6 pages · North Shore, Massachusetts

These pages are unofficial. I made them from published facts, without the businesses’ involvement. None of them is a client, and every page says so.

1440 px · desktop

Auto Dyne

Auto repair · Beverly, Massachusetts

Unofficial concept for a real business. Not a client.
Built from
Over 45 years on Railroad Ave, three named owners, AAA Approved, and 4.8 stars from 515 Google reviews.
On the page
A factory parts book: an exploded brake assembly that comes apart once, and the services set out as a parts list.
Open the Auto Dyne concept page (opens in a new tab)
1440 px · desktop

Caramel French Patisserie

French patisserie · Salem, Massachusetts

Unofficial concept for a real business. Not a client.
Built from
A family that has baked since 1931, a chef trained as pâtissier, chocolatier and confiseur, and ten gluten-free macarons.
On the page
A lit pastry case that pins a name card on each dessert, and an order form that writes the email for you.
Open the Caramel concept (opens in a new tab)
1440 px · desktop

Settler

Mediterranean dining room · Salem, Massachusetts

Unofficial concept for a real restaurant. Not a client.
Built from
Only published facts: dinner Tuesday to Saturday from five, and bread on the table before anyone orders.
On the page
Whether the dining room is open right now, a reserve button in the first screen, and a sourdough starter that rises in its jar, once.
Open the Settler concept (opens in a new tab)
1440 px · desktop

J.B. Kidney Roofing

Slate & copper roofing · Salem, Massachusetts

Unofficial concept for a real business. Not a client.
Built from
Four generations, their own copper shop, and slate matched from Vermont to Wales for roofs like the one on the House of the Seven Gables.
On the page
Plates from a slater’s handbook, a slate-size table worked out at a 3-inch headlap, and a roof laid course by course.
Open the J.B. Kidney concept (opens in a new tab)
1440 px · desktop

Mitchell’s Dance Studio

Dance studio · Beverly, Massachusetts

Unofficial concept for a real business. Not a client.
Built from
The same family house since 1932, 10 cents a lesson in 1933, and the full price list as the studio publishes it.
On the page
A sheet-music cover, a contents page for the week, and a box step that dances across the panel.
Open the Mitchell’s Dance Studio concept (opens in a new tab)
1440 px · desktop

The Pooch Pawlor

Dog groomer · Swampscott, Massachusetts

Unofficial concept for a real business. Not a client.
Built from
A groomer who specializes in anxious and senior dogs, and a rule on her own price list: humanity before vanity.
On the page
The salon’s new-client form on a clipboard, its anxiety box ticked in ballpoint, then answered.
Open the Pooch Pawlor concept (opens in a new tab)

Invented businesses 10 pages · written from full fact sheets

Every business, person and price on these pages is fictional, and each page says so in its footer.

1440 px · desktop

Kessel & Daughter

Watchmakers · Providence, Rhode Island

Fictional business
Built from
Published service prices from $395, and a timegrapher printout of the watch’s accuracy before and after the service, returned with every watch.
On the page
Sections marked like hallmarks, and a screw-down case back that turns and lifts off to show the movement inside.
Open the Kessel & Daughter page (opens in a new tab)
1440 px · desktop

The Lakehead Exchange

16-room hotel · Duluth, Minnesota

Fictional business
Built from
A 1911 telephone exchange two blocks from the lift bridge, four room types from $219, and a couple who choose their room by its view.
On the page
Every room is an operator’s toll ticket on its own color of card. The exchange clock stamps your check-in time on it.
Open the Lakehead page (opens in a new tab)
1440 px · desktop

Meridian Mechanical

Heating & air · Grand Rapids, Michigan

Fictional business
Built from
An $89 diagnostic waived with the repair, furnace repair prices listed by symptom, and a caller standing in a 41° house at 11:40pm in February.
On the page
A call bar that stays under your thumb on a phone, and a thermostat that climbs from 41° to 71° as you scroll.
Open the Meridian page (opens in a new tab)
1440 px · desktop

Hesketh Boat Shop

Wooden boatbuilder · Port Townsend, Washington

Fictional business
Built from
Three builders, four boats a year, every boat priced with its shop hours, and two 2027 build slots left.
On the page
International signal flags used for what they actually mean: yes and no on the build slots, and “I wish to communicate with you” on the inquiry form.
Open the Hesketh page (opens in a new tab)
1440 px · desktop

Danforth & Kesler

Estate & elder law · Milwaukee, Wisconsin

Fictional business
Built from
Five flat fees, published, starting with a $1,450 will package, for someone at a kitchen table with a folder of their mother’s paperwork.
On the page
A side-by-side that reroutes an estate between “with a plan” and “without one,” and recalculates as you switch.
Open the Danforth & Kesler page (opens in a new tab)
1440 px · desktop

Sorensen Aero

Flight school · Bend, Oregon

Fictional business
Built from
A $199 discovery flight in the left seat, and the honest total for a private pilot certificate, line by line: $17,370 to $22,075.
On the page
The school’s own paint scheme, with each aircraft drawn in profile under its registration number.
Open the Sorensen Aero page (opens in a new tab)
1440 px · desktop

The Narrows

Oyster bar & fish house · Portland, Maine

Fictional business
Built from
34 seats, twelve of them walk-in only, and oysters at $3.50 each listed by farm, bay and salinity.
On the page
A service rail that reads your own clock to show where tonight’s service is now, and a board that flips like a fish-market sign.
Open The Narrows page (opens in a new tab)
1440 px · desktop

Hollis & Brandt

Funeral home · Lancaster, Pennsylvania

Fictional business
Built from
A phone answered by a funeral director at any hour, and the full General Price List published before anyone has to ask for it.
On the page
Lettering cut into slate and limestone, the number to call in the first screen, and three common arrangements added up line by line.
Open the Hollis & Brandt page (opens in a new tab)
1440 px · desktop

Fifth Street Barbell

Strength gym · Pittsburgh, Pennsylvania

Fictional business
Built from
$95 a month with no contract, and a counted room: 14 lifting platforms, 6 competition bars, dumbbells to 150 lb.
On the page
Colors taken from competition plates, and a barbell that loads plate by plate to 220 kg.
Open the Fifth Street page (opens in a new tab)
1440 px · desktop

Weathervane Coffee

Coffee roaster · Asheville, North Carolina

Fictional business
Built from
Three lots roasted to order and shipped Tuesdays and Fridays, each with its farm, altitude and cupping score.
On the page
Roast curves that draw themselves, and a header that takes on each coffee’s color as you reach it.
Open the Weathervane page (opens in a new tab)

Let’s plan your website.

Tell me what you sell and what a visitor should do first. I’ll reply by email with my questions and a free, fixed quote.

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  • Based in Salem, MA, working with businesses anywhere
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